"THE BREAKAWAY BRAND is a breakaway book. a must-read if you're a believer in brands and strategic marketing. The authors know their subject matter and bring new insights and 'to do's' to every serious marketer and member of senior management. The case studies here are extremely relevant and well articulated. Don't tread water – make a splash with your brands!"
Peter Klein
Sr. Vice President, Strategy and Business Development
P&G/Gillette

"The authors have stitched together insightful anecdotes and often-ignored wisdom into a powerful primer on building great brands. THE BREAKAWAY BRAND is a timeless reminder of what it takes to build winning brands and a successful business. Must reading for those who aspire to lead championship brands."
Steven Wilhite
Senior Vice President, Global Marketing
Nissan Motor Company

"THE BREAKAWAY BRAND stands out just like a great brand. This is not a me-too marketing book, but rather one that gets to the bottom line of the breakaway brand. Reaching the consumer is easy but connecting is truly challenging, and this book's insight is worth its weight in gold to brand marketers who want to dominate over the long term. In today's media and marketing environment, that's no mean feat."
Wenda Harris Millard
Chief Sales Officer
YAHOO! Inc.

"In today's fast-paced world of media overload, THE BREAKAWAY BRAND highlights fundamental principles that enable marketers to protect and build their most valuable brand assets. The authors have developed some simple but powerful techniques aimed at breaking through the clutter and focusing marketing dollars in ways that give your brand a chance to win. This book will help CEOs and CMOs deliver maximum impact for their marketing dollar and to sustain and grow high impact brands."
Stephen Pagliuca
Managing Director
Bain Capital

"THE BREAKAWAY BRAND captures what successful brand-building is all about. how to break away from the pack, and create a distinctive and relevant brand that differentiates you from competition and drives sales."
John Costello
Former EVP – Merchandising & Marketing
The Home Depot

"Building highly effective marketing campaigns is a complex challenge. THE BREAKAWAY BRAND is a valuable read for anyone committed to taking their marketing game to the next level."
John Quelch
Senior Associate Dean and
Lincoln Filene Professor of Business Administration
Harvard Business School

"Building brands in today's complex, difficult marketing environment presents unique challenges and opportunities. THE BREAKAWAY BRAND shines a light on some of the best brands in the world and reveals how they sustain success. The principles that the authors uncover will make any brand marketer better."
Kevin L. Keller
E.B. Osborn Professor of Marketing
Tuck School of Business

"THE BREAKAWAY BRAND is a useful guide for Brand Managers, Chief Marketing Officers, marketers, or anyone leading, developing, or managing a brand. This book is filled with practical advice and real-world examples from experienced senior executives who are true pros at creating advertising for breakaway brands."
Gail McGovern
Professor of Management Practice
Harvard Business School

"THE BREAKAWAY BRAND is much more than an essential study of marketing and branding. This is a demonstration of the necessity of passion, integrity, quality and leadership in business. The authors have drawn important life lessons for all of us from a detailed study of one key facet of business."
Wycliffe Grousbeck
Principal Owner
Boston Celtics

"THE BREAKAWAY BRAND is a fun read and a real deep-dive into the many ways breakaway brands have risen to the top. Clearly, the authors understand the mechanics of getting brands to operate at optimum potential."
Lee Ann Daly
EVP, Marketing
ESPN, Inc.

"The authors have masterfully created a case-study driven, clearly articulated tutorial on the why's and how's of successful branding. THE BREAKAWAY BRAND is "the bible" for anyone seeking success with brand names or branded products."
Ted W. Beneski
Managing Partner & CEO
Insight Equity

"At a time when marketers are increasingly questioning the value of advertising, THE BREAKAWAY BRAND presents a number of recent and highly relevant campaigns that demonstrate what can happen when advertising fires on all cylinders."
Bob Pagano
Partner
Monitor Group

"The authors remind us that every product and service, even commodity products like popcorn and vodka, can become 'Breakaway Brands.' These days when so much effort goes into lowering costs, and it seems that everything is going offshore, the authors show us how to take responsibility for something that can never be outsourced: Building your brand!"
Alan Botsford
Partner
Parthenon Capital

"The authors take an extraordinarily complex marketing issue and break it down into something simple you can apply to your business. THE BREAKAWAY BRAND is refreshingly no BS; I can't imagine you won't be smarter for having read it."
David Lubars
Chairman and Chief Creative Officer
BBDO North America

"Marketing today is a moving target as we cast aside the old model and collectively fumble our way to the future. THE BREAKAWAY BRAND documents how the best of the best are not only attacking today's challenges, but thriving."
Jeff Hicks
CEO/President
Crispin Porter + Bogusky

"The authors remind us that every product and service, even commodity products like popcorn and vodka, can become 'Breakaway Brands.' These days when so much effort goes into lowering costs, and it seems that everything is going offshore, the authors show us how to take responsibility for something that can never be outsourced: Building your brand!" "With brands as in life, everyone wants to go to heaven, but no one wants to die: absent wisdom, powerful creativity can seem terrifying. THE BREAKAWAY BRAND demolishes risk with expertise and supplants fear with inspiration. Heaven on earth is possible – at least for your brand."
Jim Mullen
Founder
Mullen Advertising