the Breakaway Brand
 How Great Brands Stand Out
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Buy the Book



 
 
  the BookThe Breakaway Brand
By Francis J. Kelly III and Barry Silverstein
Published by McGraw-Hill
ISBN 0-07-226237-0
List Price: $29.95 US

Available at bookstores, or order online
at the site of your choice:
 
Barnes & Noble
Amazon
  8ooceoread McGraw Hill

Arnold