November 29, 2006 – Fran Kelly spoke at the Small Business Association of New England about how brands go from good to great, providing examples of successful New England brands like Jordan's Furniture and Baine.
November 16, 2006 – Fran Kelly is the guest speaker at the Creative Communications Club of Providence.
November 15, 2006 – Fran Kelly presents on building breakaway branding at Boston University’s School of Communication.
October 30, 2006 – Fran Kelly delivered the keynote address, Building Breakaway Brands In An Interactive World, at the IAB (Interactive Advertising Bureau's) annual meeting in New York City.
October 8, 2006 – Fran Kelly and Ocean Spray COO Ken Romanzi presented a speech on reinventing the Ocean Spray brand at the Association of National Advertisers (ANA) annual Masters of Marketing event in Orlando, Florida.
September 20, 2006 – Fran Kelly, in conjunction with Advertising Week DC, led a panel discussion on insights behind some of the world's most recognizable and successful brands. Panelists, who joined Fran, included Steve Battista, VP, Marketing, Under Armour; Jimmy Lynn, Director of Sales Solutions, Sports, AOL; Joe Martyak, CMO, American Legacy Foundation; Susan Lavington from USA Today. Fran also joined a panel discussion with Jon Fine, media editor of BusinessWeek, Kip Knight, CEO of eBay and executives from the Discovery Channel at the DC event.
June 13, 2006 – Fran Kelly moderates a panel on breakaway brands at the American Marketing Association, New York chapter. Panelists: Roger Adams, The Home Depot; Lisa Baird, National Football League; Jerry Shereshensky, Yahoo!; Janice Spector, Avon Products, Inc.
Apr. 26, 2006 – Fran Kelly speaks about building breakaway pharmaceutical brands at the DTC National Conference in Washington, D.C.
Apr. 4, 2006 – Fran Kelly speaks about building breakaway brands at the Canadian Marketing Association, Toronto, Canada
Feb. 3, 2006 – Fran Kelly discusses Super Bowl advertising on ESPN's "Cold Pizza"
Feb. 2006 – Fran Kelly and Barry Silverstein speak about Super Bowl advertising on over 50 radio shows nationally
Jan. 28, 2006 – Fran Kelly discusses breakaway brands on CNN
Jan. 26, 2006 – 200 people attend "The Breakaway Brand" panel discussion moderated by Fran Kelly at Boston Ad Club. Panelists: Liz Vanzura, Cadillac; Todd Peters, Staples, Fredrick Marckini, iProspect, Pete Favat, Arnold Worldwide.
Jan. 21, 2006 – Fran Kelly keynote speaker at Harvard Business School Marketing Conference, Boston
Dec., Jan. 2006 – 3 articles by Barry Silverstein appear in MarketingProfs.com
Dec. 2005 – Book review, CMO magazine: "It's a solid primer on branding in today's changing world, and it includes a key chapter that any marketing skeptic – and actually, many executive teams – should read; that chapter is about the importance of commitment from the top to building a great brand."
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