November 29, 2006 – Fran Kelly spoke at the Small Business Association of New England about how brands go from good to great, providing examples of successful New England brands like Jordan's Furniture and Baine.

November 16, 2006 – Fran Kelly is the guest speaker at the Creative Communications Club of Providence.

November 15, 2006 – Fran Kelly presents on building breakaway branding at Boston University’s School of Communication.

October 30, 2006 – Fran Kelly delivered the keynote address, Building Breakaway Brands In An Interactive World, at the IAB (Interactive Advertising Bureau's) annual meeting in New York City.

"Sets the standard for insights in building and sustaining brands. Backed by real-world case studies, THE BREAKAWAY BRAND is as good as it gets in marrying actionable concepts with reality. The book will make you scratch your head and think, 'Why aren't we doing that?' A must-read."
Liz Vanzura
Global Marketing Director
Cadillac, General Motors Corporation

"Breaking away and staying ahead is what this book is all about! This is a truly unusual look 'inside' at what it takes to be and remain great by many of the best in business today. I'm humbled and inspired."
Jeffrey J. Jones II
Executive Vice President, Global Marketing
Gap, Inc.