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	<title>Breakaway Blog</title>
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	<webMaster>barry@thebreakawaybrand.com</webMaster>
	<pubDate>Wed, 13 Dec 2006 15:45:12 EST</pubDate>
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	<copyright>copyright (c) 2006 Breakaway Blog</copyright>
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	<item>
		<title>Everyoneâ¬"s in the Design Business.</title>
		<link>http://www.thebreakawaybrand.com/blogfusion/index.cfm?CommentID=38</link>
		<description><![CDATA[It struck me this weekend as I toured my new neighborhood gym, &amp;ldquo;Why are they designed so...]]></description>
		<category><![CDATA[Breakaway Blog]]></category>
		<author>rwong@arn.com (Robert Wong)</author>
		<pubDate>Wed, 13 Dec 2006 00:00:00 EST</pubDate>
		
		
		
		
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	<item>
		<title>To disclose or not to disclose...that is the question.</title>
		<link>http://www.thebreakawaybrand.com/blogfusion/index.cfm?CommentID=37</link>
		<description><![CDATA[Admit it.  Within the last few months, you too have been party to one ofthose consumer-generated /...]]></description>
		<category><![CDATA[Breakaway Blog]]></category>
		<author>jtedford@arn.com (Jamie Tedford)</author>
		<pubDate>Wed, 01 Nov 2006 00:00:00 EST</pubDate>
		
		
		
		
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	<item>
		<title>Billyâ¬"s got iMovie.  Run.</title>
		<link>http://www.thebreakawaybrand.com/blogfusion/index.cfm?CommentID=36</link>
		<description><![CDATA[Recently, agencies across the country have seen their commercial work cut, hacked, spoofed and...]]></description>
		<category><![CDATA[Breakaway Blog]]></category>
		<author>mlindley@arn.com (Matt Lindley)</author>
		<pubDate>Tue, 26 Sep 2006 00:00:00 EST</pubDate>
		
		
		
		
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	<item>
		<title>What&apos;s in a name?</title>
		<link>http://www.thebreakawaybrand.com/blogfusion/index.cfm?CommentID=35</link>
		<description><![CDATA[Brand names become associated with great brands and, sometimes, brand categories. They can represent...]]></description>
		<category><![CDATA[Breakaway Blog]]></category>
		<author>fran@thebreakawaybrand.com (Fran Kelly)</author>
		<pubDate>Wed, 26 Jul 2006 00:00:00 EST</pubDate>
		
		
		
		
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	<item>
		<title>Brand mockery</title>
		<link>http://www.thebreakawaybrand.com/blogfusion/index.cfm?CommentID=34</link>
		<description><![CDATA[A recent article in Brandweek addressed the growing trend of brands that mock themselves in...]]></description>
		<category><![CDATA[Breakaway Blog]]></category>
		<author>fran@thebreakawaybrand.com (Fran Kelly)</author>
		<pubDate>Wed, 19 Jul 2006 00:00:00 EST</pubDate>
		
		
		
		
	</item>
	
	<item>
		<title>Are brand icons relevant?</title>
		<link>http://www.thebreakawaybrand.com/blogfusion/index.cfm?CommentID=33</link>
		<description><![CDATA[Brand icons -- Colonel Sanders, Tony the Tiger, Mr. Peanut and the like -- have been an accepted...]]></description>
		<category><![CDATA[Breakaway Blog]]></category>
		<author>fran@thebreakawaybrand.com (Fran Kelly)</author>
		<pubDate>Wed, 12 Jul 2006 00:00:00 EST</pubDate>
		
		
		
		
	</item>
	
	<item>
		<title>A Great American Brand</title>
		<link>http://www.thebreakawaybrand.com/blogfusion/index.cfm?CommentID=32</link>
		<description><![CDATA[How many American brands maintain their popularity for over 100 years? One that does is the most...]]></description>
		<category><![CDATA[Breakaway Blog]]></category>
		<author>fran@thebreakawaybrand.com (Fran Kelly)</author>
		<pubDate>Wed, 05 Jul 2006 00:00:00 EST</pubDate>
		
		
		
		
	</item>
	
	<item>
		<title>The strongest brands</title>
		<link>http://www.thebreakawaybrand.com/blogfusion/index.cfm?CommentID=31</link>
		<description><![CDATA[A Harris Interactive survey released a week ago had a few surprises for America's iconic brands. The...]]></description>
		<category><![CDATA[Breakaway Blog]]></category>
		<author>fran@thebreakawaybrand.com (Fran Kelly)</author>
		<pubDate>Wed, 28 Jun 2006 00:00:00 EST</pubDate>
		
		
		
		
	</item>
	
	<item>
		<title>A model breakaway brand</title>
		<link>http://www.thebreakawaybrand.com/blogfusion/index.cfm?CommentID=30</link>
		<description><![CDATA[truth, the nation's largest smoking prevention campaign for youth, began its 7th annual nationwide...]]></description>
		<category><![CDATA[Breakaway Blog]]></category>
		<author>fran@thebreakawaybrand.com (Fran Kelly)</author>
		<pubDate>Wed, 21 Jun 2006 00:00:00 EST</pubDate>
		
		
		
		
	</item>
	
	<item>
		<title>A prescription for success</title>
		<link>http://www.thebreakawaybrand.com/blogfusion/index.cfm?CommentID=29</link>
		<description><![CDATA[The pharmaceutical industry spends over $4 billion annually on advertising. The largest portion of...]]></description>
		<category><![CDATA[Breakaway Blog]]></category>
		<author>fran@thebreakawaybrand.com (Fran Kelly)</author>
		<pubDate>Wed, 14 Jun 2006 00:00:00 EST</pubDate>
		
		
		
		
	</item>
	
	<item>
		<title>Driving off the road</title>
		<link>http://www.thebreakawaybrand.com/blogfusion/index.cfm?CommentID=28</link>
		<description><![CDATA[Despite spending more money on marketing than any other category, automakers are still doing some of...]]></description>
		<category><![CDATA[Breakaway Blog]]></category>
		<author>fran@thebreakawaybrand.com (Fran Kelly)</author>
		<pubDate>Wed, 07 Jun 2006 00:00:00 EST</pubDate>
		
		
		
		
	</item>
	
	<item>
		<title>Superbrands running together</title>
		<link>http://www.thebreakawaybrand.com/blogfusion/index.cfm?CommentID=27</link>
		<description><![CDATA[Last week, a new alliance was announced that puts two of the gutsiest brands on track to become even...]]></description>
		<category><![CDATA[Breakaway Blog]]></category>
		<author>fran@thebreakawaybrand.com (Fran Kelly)</author>
		<pubDate>Wed, 31 May 2006 00:00:00 EST</pubDate>
		
		
		
		
	</item>
	
	<item>
		<title>Brands in consumers&apos; hands</title>
		<link>http://www.thebreakawaybrand.com/blogfusion/index.cfm?CommentID=26</link>
		<description><![CDATA[A May 11 article by Julie Bosman in The New York Times (&amp;quot;An Agency's Worst Nightmare: Ads...]]></description>
		<category><![CDATA[Breakaway Blog]]></category>
		<author>fran@thebreakawaybrand.com (Fran Kelly)</author>
		<pubDate>Wed, 24 May 2006 00:00:00 EST</pubDate>
		
		
		
		
	</item>
	
	<item>
		<title>The personal brand-maker</title>
		<link>http://www.thebreakawaybrand.com/blogfusion/index.cfm?CommentID=25</link>
		<description><![CDATA[A brand phenomenon is about to end its fifth season. American Idol, the number one television show,...]]></description>
		<category><![CDATA[Breakaway Blog]]></category>
		<author>fran@thebreakawaybrand.com (Fran Kelly)</author>
		<pubDate>Wed, 17 May 2006 00:00:00 EST</pubDate>
		
		
		
		
	</item>
	
	<item>
		<title>Lowering the bar?</title>
		<link>http://www.thebreakawaybrand.com/blogfusion/index.cfm?CommentID=24</link>
		<description><![CDATA[Few brands get to great, and it takes guts to get there. Those that do work hard at maintaining...]]></description>
		<category><![CDATA[Breakaway Blog]]></category>
		<author>fran@thebreakawaybrand.com (Fran Kelly)</author>
		<pubDate>Wed, 10 May 2006 00:00:00 EST</pubDate>
		
		
		
		
	</item>
	
	<item>
		<title>Healthy Brands</title>
		<link>http://www.thebreakawaybrand.com/blogfusion/index.cfm?CommentID=23</link>
		<description><![CDATA[If you're looking for proof that brands follow consumer trends, look at 7 Up. Last month, the...]]></description>
		<category><![CDATA[Breakaway Blog]]></category>
		<author>fran@thebreakawaybrand.com (Fran Kelly)</author>
		<pubDate>Wed, 03 May 2006 00:00:00 EST</pubDate>
		
		
		
		
	</item>
	
	<item>
		<title>Brands in faraway lands</title>
		<link>http://www.thebreakawaybrand.com/blogfusion/index.cfm?CommentID=22</link>
		<description><![CDATA[An article in last week's Wall Street Journal reported on Tokyo's love of New York food brands. Also...]]></description>
		<category><![CDATA[Breakaway Blog]]></category>
		<author>fran@thebreakawaybrand.com (Fran Kelly)</author>
		<pubDate>Wed, 26 Apr 2006 00:00:00 EST</pubDate>
		
		
		
		
	</item>
	
	<item>
		<title>Swan Song</title>
		<link>http://www.thebreakawaybrand.com/blogfusion/index.cfm?CommentID=21</link>
		<description><![CDATA[What happened to Song? It was a vibrant new airline brand with contemporary appeal and competitive...]]></description>
		<category><![CDATA[Breakaway Blog]]></category>
		<author>fran@thebreakawaybrand.com (Fran Kelly)</author>
		<pubDate>Wed, 19 Apr 2006 00:00:00 EST</pubDate>
		
		
		
		
	</item>
	
	<item>
		<title>Katie Couric, the brand</title>
		<link>http://www.thebreakawaybrand.com/blogfusion/index.cfm?CommentID=20</link>
		<description><![CDATA[Katie Couric is a breakaway personal brand - a TV personality known to millions because of her stint...]]></description>
		<category><![CDATA[Breakaway Blog]]></category>
		<author>fran@thebreakawaybrand.com (Fran Kelly)</author>
		<pubDate>Wed, 12 Apr 2006 00:00:00 EST</pubDate>
		
		
		
		
	</item>
	
	<item>
		<title>Silly or smart?</title>
		<link>http://www.thebreakawaybrand.com/blogfusion/index.cfm?CommentID=19</link>
		<description><![CDATA[The former New York MetroStars soccer team took the field this week with a new name - the New York...]]></description>
		<category><![CDATA[Breakaway Blog]]></category>
		<author>barry@thebreakawaybrand.com (Barry Silverstein)</author>
		<pubDate>Wed, 05 Apr 2006 00:00:00 EST</pubDate>
		
		
		
		
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