Francis J. Kelly III is president and chief operating officer of Arnold Worldwide. He has worked with clients ranging from Jell-O and Johnson & Johnson to Titleist and Hewlett-Packard. Kelly has helped Arnold Worldwide to develop its Brand Truth creative philosophy and to grow into a nationally acclaimed agency, with clients such as Fidelity Investments, Jack Daniel's, RadioShack and Royal Caribbean. Kelly holds an MBA from Harvard Business School and is coauthor of What They Really Teach You at the Harvard Business School (Warner Books, 1986).
Barry Silverstein has 30 years of experience in advertising and marketing communications. Formerly a senior vice president at Arnold Worldwide, Silverstein is currently a consultant/author. Silverstein founded and ran his own direct and Internet marketing agency and has worked with scores of leading clients, including Gillette, IBM, Sun Microsystems, Tyson, and Vonage. Silverstein is the author of Business-to-Business Internet Marketing and Internet Marketing for Information Technology Companies (both from Maximum Press).
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